PEST分析法是什么？英语写作时什么时候用PEST分析法？

PEST分析是指宏观环境的分析，宏观环境又称一般环境，是指一切影响行业和企业的宏观因素。对宏观环境因素作分析，不同行业和企业根据自身特点和经营需要，分析的具体内容会有差异，但一般都应对政治（Political）、经济（Economic）、社会（Social）和技术（Technological）这四大类影响企业的主要外部环境因素进行分析。简单而言，称之为PEST分析法。

Political政治

政治因素基本上告诉组织，政府的参与在多大程度上可以影响企业经济。这一因素包括劳动法、税收、变革管理和限制。政治控制不是由组织控制的，而是不可预测的。例如，如果政府提高最低工资标准。雇员的成本上升了。然后，组织所有者要么提高价格，要么增加更少的员工，这样就可以向员工支付更多的工资。不过，如果提价，几乎没有顾客会买这种产品。因此，大多数企业都会找到一种减少员工数量或减少员工工作时间的方法。

Political factor basically tell the organization that up to what extent government involvement can affect the business economy.The factor includes labour law,tax,change management and restrictions.Political controls are not in the control of organization they are unpredictable.For example,if the government increases the minimum wage.The costs for employees go up.Then the organization owner will either increase prices or higher fewer employees so can pay more to the employees.Though,if prices are raised there will be few customers buying the product.So most of the business will find a way to operate with fewer workers or reduce the work hours for the employees.

Economic经济

经济因素包括汇率、经济增长。例如，汇率影响原材料和机器的进口成本，也会影响企业的竞争力。如果该国的汇率下降，这可能会影响该组织。如果一个组织有进出口货物。通货膨胀也影响到本组织。例如，如果一个人的月收入翻倍，这将使个人负担得起更多的东西。但如果每个人的收入也翻一番呢。个人将不能再购买更多的东西。因为每个人的收入都是这个数字的两倍，所以人们会赚更多的钱，但追求同样数量的商品。因此，如果商品价格整体上涨，那么一个人应该比前一年赚更多的钱，以避免变穷。

Economic factor includes the exchange rates,economic growth.For example,exchange rates affect the cost of importing raw material and machinery and also it can affect the competiveness of businesses.If the exchange rates are gone down in the country this can affect the organization.If an organization has imported or exported goods.Inflation also affects the organization.For example,if an individual’s monthly income doubles this will allow the individual to afford more stuff.But what if everyone’s income also doubles.The individual will no longer be able to buy more stuff.Because every one else also earns double the amount.so people will be earning more money but chasing the same amount of goods.So,if there is an overall increase in the price of goods then an individual should earn more money than the previous year to avoid becoming poor.

Social社会

社会因素包括文化因素和一些其他因素，如：生活水平、教育水平、性别差异、宗教因素。这些因素影响人们对产品的认知。

Social factor includes the cultural factors and some other factors such as:standard of living,level of education,gender differences,and religious factors.These factors influence people to be aware of the product.

Technological技术

Factors will include productivity of machinery,Research,development facilities,maturity of technology,and higher range of capacity.These factors have influence on the quality,quantity and the cost.For example if an advanced machinery is used in an organization to make product it will make more product than the organization which has the old machinery.so the quantity of the products will be more and the quality of the products will be outstanding.

Conclusion结论

这些因素将包括机械的生产率、研究、开发设施、技术的成熟度和更高的能力范围。这些因素影响着产品的质量、数量和成本。例如，如果一个组织使用一种先进的机器来制造产品，它将比拥有旧机器的组织制造更多的产品，因此产品的数量将更多，产品的质量将更出色。

According to the PEST analysis the business organization can identify which factors are they being affected from.so they can be full aware and be up-to-date.PEST analysis is one of the comprehensive ways to study the effect of various factors and then utilize them for opportunities and by defending against the threats.

PEST分析法作为三大分析法，广泛运用于各种论文或者留学作业的写作，国内外都比较常见。但是总体上都是有模板可以参考，具体内容可根据实证对象的特点进行调整。以上是针对PEST分析中所包含的政治，经济，社会和技术因素进行讲解。

总结，利用PEST分析法分别从政治环境、经济环境、社会环境和技术环境四个方面对生鲜行业进行了分析，从中可以看到，生鲜行业是一个万亿级的市场，而且增速较快，用户对于线上生鲜的需求正在养成，总之，生鲜行业是一个充满了想象力的行业。

留学作业网提供各类留学生学术指导、作业代写、论文代写、网课代修、exam代考服务，并提供各类论文格式参考，如有需要可移步本平台查看。